Hokie Harvest
Live Cattle and Online Horse Auction*
This year's Hokie Harvest Sale will be held on Friday, October 27, 2023.
Location: Alphin-Stuart Livestock Arena.
*Online option available for the cattle auction. See details in the catalog below.
About Hokie Harvest
Undergraduate students, both 4-year and 2-year, in the Livestock Merchandising class manage the annual Hokie Harvest Sale. This event allows students to gain experiential learning experiences in organizing and conducting a livestock sale of university-owned beef cattle and horses. Animal handling skills and sale management exercises are performed with both livestock species. Since the first sale in 1995, over 1,900 students have gained valuable merchandising experience working on all facets of the sale. Students in the Livestock Merchandising class hear from guest lecturers from the equine and cattle industries and get insight on their professional knowledge of merchandising and marketing, catalog production, presentation of sale animals, and the organization of auctions. Students must serve on one of the committees that are devoted to a specific aspect of the sale such as registration, advertising, catalog and social media, clerking, livestock photography, animal display, food and beverage, decorations, or sale ring.
Proceeds from the sale are re-invested in various programs within the School of Animal Sciences. Over $3.64M has been generated from Hokie Harvest Sales in the 29-year history of this undergraduate course.
Catalog for the 2023 Hokie Harvest Sale
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Sale Day Activities
Noon – 6:00 PM Showcase of Sale Horses in Equitation Barn and in Alphin-Stuart Arena
3:00 – 7:00 PM Buyer Registration in the Beef Cattle Barn
4:30 – 6:30 PM Complimentary Barbecue Dinner in the Alphin-Stuart Classroom
6:30 PM Cattle Sale in Alphin-Stuart Arena
Use menu icon (top right of video) to display additional lots.
Use scroll bar that appears to access all lots.
Once video is playing, full screen controls (bottom right) are available for expanded view.
Go to the YouTube page.
Catalog for the 2023 Hokie Harvest Online Horse Auction
Directions for this page
Document may take a moment to load.
← Place cursor inside the PDF window to scroll the document. Zoom in/out, print and download are available from here. Use the toggle icon on the far left to jump directly to other pages.
→ Place cursor outside the PDF window to control page.
- Bidding Opens at 8:00 AM EDT on October 13th
- Auction Closes at 6:00 PM EDT on October 27th