Hokie Harvest
Live Cattle and Online Horse Auction*
This year's Hokie Harvest Sale will be held on Friday, October 25, 2024.
Time: 6:30 PM EDT
Location: Alphin-Stuart Livestock Arena
Contact: Dr. Dan Eversole: deversol@vt.edu | 540-231-4738
About Hokie Harvest
Undergraduate students, both 4-year and 2-year, in the Livestock Merchandising class manage the annual Hokie Harvest Sale. This event allows students to gain experiential learning experiences in organizing and conducting a livestock sale of university-owned beef cattle and horses. Animal handling skills and sale management exercises are performed with both livestock species. Since the first sale in 1995, over 1,900 students have gained valuable merchandising experience working on all facets of the sale. Students in the Livestock Merchandising class hear from guest lecturers from the equine and cattle industries and get insight on their professional knowledge of merchandising and marketing, catalog production, presentation of sale animals, and the organization of auctions. Students must serve on one of the committees that are devoted to a specific aspect of the sale such as registration, advertising, catalog and social media, clerking, livestock photography, animal display, food and beverage, decorations, or sale ring.
Proceeds from the sale are re-invested in various programs within the School of Animal Sciences. Over $3.64M has been generated from Hokie Harvest Sales in the 29-year history of this undergraduate course.
2024 Hokie Harvest Catalog
Directions for this page
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← Place cursor inside the PDF window to scroll the document. Zoom in/out, print and download are available from here. Use the toggle icon on the far left to jump directly to other pages.
→ Place cursor outside the PDF window to control page.
Sale Day Activities
- Noon – 6:00 PM Live Viewing of Sale Horses in Equitation Barn
- 3:00 – 7:00 PM Buyer Registration in the Beef Cattle Barn
- 4:30 – 6:30 PM Complimentary Barbecue Dinner in the Alphin-Stuart Classroom
- 6:30 PM Cattle Sale in Alphin-Stuart Arena
Beef Cattle Videos
Use menu icon (top right of video) to display additional lots.
Use scroll bar that appears to access all lots.
Once video is playing, full screen controls (bottom right) are available for expanded view.
Open the YouTube page.
Online cattle bid option:
www.salering.live
Register at www.salering.live/register at least 15 minutes before the sale using Google Chrome in order to watch/bid online in real-time.
2024 Hokie Harvest Equine Information
Directions for this page
Document may take a moment to load.
← Place cursor inside the PDF window to scroll the document. Zoom in/out, print and download are available from here. Use the toggle icon on the far left to jump directly to other pages.
→ Place cursor outside the PDF window to control page.
Or open the horse catalog PDF
- Bidding Opens a on October 25th
- Auction Closes at 6:00 PM EDT on October 30th
Equine Videos
Use menu icon (top right of video) to display additional lots.
Use scroll bar that appears to access all lots.
Once video is playing, full screen controls (bottom right) are available for expanded view.
Open the YouTube page to see all of the Hokie Harvest Sale Showcase Horses .
www.salering.live
If bidding online for cattle.
Register at www.salering.live/register at least 15 minutes before the sale using Google Chrome in order to watch/bid online in real-time.